Sans Normal Amber 20 is a regular weight, wide, low contrast, upright, tall x-height font.
Keywords: ui text, branding, signage, packaging, headlines, clean, neutral, modern, friendly, functional, clarity, versatility, contemporary, approachability, geometric, open apertures, generous spacing, crisp, uniform strokes.
A clean sans with largely geometric construction and consistent, low-contrast strokes. Round letters lean on near-circular bowls, while straight-sided forms keep a steady, even rhythm. Proportions read slightly expansive, with a tall x-height that makes lowercase forms feel prominent and sturdy. Terminals are crisp and mostly squared-off, and counters/apertures stay open, supporting clear word shapes in text and UI-like settings.
Well-suited for interface copy, product labeling, and general-purpose branding where a clean, contemporary sans is needed. The tall x-height and open shapes help it hold up in smaller sizes, while the expansive proportions and smooth rounds make it comfortable for short headlines and display snippets.
The overall tone is modern and neutral, with a friendly clarity that avoids overt stylization. Its rounded geometry adds approachability, while the firm, even strokes keep it feeling practical and contemporary.
The design appears intended as a versatile, geometry-leaning sans that prioritizes clarity and an even typographic texture. It aims to balance friendliness from rounded forms with a disciplined, functional structure for broad everyday use.
Figures appear straightforward and readable with stable, open forms; curved characters maintain smooth, even arcs that match the roundness of the letterforms. The sample text shows an even texture with minimal visual noise, suggesting an emphasis on calm, consistent color across lines.