Sans Normal Alrij 3 is a regular weight, wide, monoline, upright, normal x-height font visually similar to 'EquipExtended' by Hoftype, 'Morandi' by Monotype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: branding, headlines, ui, posters, signage, modern, clean, friendly, neutral, tech, clarity, modernity, approachability, versatility, geometric, rounded, open, even, crisp.
This typeface presents a clean sans construction with broadly geometric proportions and smooth, round curves. Strokes appear even and consistent, with generous counters and open apertures that keep letterforms readable at a glance. The overall set feels slightly expanded, with ample horizontal spacing in the shapes and a steady baseline rhythm. Terminals are predominantly straight or softly rounded, and joins are tidy, giving the alphabet a polished, contemporary texture in both upper- and lowercase.
It suits contemporary branding systems, product wordmarks, and headline typography where a clean, open sans voice is needed. The sturdy, even strokes and generous counters also make it a solid option for UI labels, navigation, and signage-style applications where quick recognition matters.
The tone is modern and approachable, balancing a neutral, professional voice with friendly roundness. Its wide stance and clear forms suggest a contemporary, slightly tech-leaning character without feeling cold or rigid.
The design appears intended as a straightforward, contemporary sans that prioritizes clarity and consistency through geometric shapes and even stroke treatment. Its slightly expanded feel and rounded forms aim to deliver a friendly, modern presence that performs well in prominent, high-visibility typography.
The sample text shows strong clarity at display sizes, with smooth curves in letters like C, O, and S and a consistent, uncluttered feel across mixed-case settings. Numerals are simple and bold in silhouette, matching the typeface’s geometric logic and maintaining an even visual color alongside the letters.