Sans Normal Afriz 5 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Contempo Gothic' by Arkitype, 'Engram Pro' by Machalski, 'Vilonti' by Owl king project, 'Primeform Pro' and 'Turis' by Punchform, 'Pepi/Rudi' by Suitcase Type Foundry, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: branding, user interfaces, headlines, signage, posters, modern, clean, friendly, dynamic, approachable, clarity, modernization, approachability, emphasis, geometric, rounded, oblique, open, crisp.
A smooth, geometric sans with an oblique slant and gently rounded terminals. Letterforms lean on circular and elliptical construction, producing open counters and a clear, even rhythm across capitals and lowercase. Strokes stay uniform with clean joins; curves are broad and controlled, and diagonals (like in A, V, W, X, Y) feel crisp rather than calligraphic. Figures are simple and readable with rounded shapes (notably 0, 8, 9) and straightforward, uncluttered forms.
Works well for modern branding systems, interface typography, and product marketing where a clean sans with added motion is useful. The clear shapes and open counters suit headlines and on-screen labels, while the steady rhythm can support short paragraphs, captions, and wayfinding-style signage.
The overall tone is contemporary and approachable, balancing technical neatness with a soft, friendly warmth from its rounded forms. The oblique posture adds momentum and a slightly sporty, forward-moving feel without becoming flashy.
Likely designed to offer a straightforward, geometric sans voice with an energetic slant for emphasis and contemporary tone. The consistent construction and rounded finishing suggest a focus on clarity, friendliness, and versatile use in brand and UI settings.
Capitals read sturdy and calm, while lowercase remains compact and functional, helping keep texture even in paragraphs. The italics are true oblique-style in feel—more about consistent slant and geometry than handwriting cues—so the texture stays clean at display sizes and in short text runs.