Sans Contrasted Davu 7 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, posters, packaging, editorial, luxury, modern, dramatic, refined, editorial impact, premium branding, display elegance, modern refinement, crisp, elegant, sharp, clean, high-contrast.
This typeface uses a high-contrast, hairline-and-stem construction with crisp, sharply finished terminals. Curves are smooth and tightly controlled, while verticals feel dominant and straight, giving the alphabet a poised, upright posture. The lowercase shows a moderate x-height with compact, neatly shaped bowls and counters; joins and shoulders stay clean rather than calligraphic. Overall spacing and rhythm read polished and contemporary, with a consistent, print-like sheen and strong thick–thin transitions across rounds, diagonals, and horizontals.
It performs best in headlines, subheads, pull quotes, and short editorial passages where the contrast can be appreciated. The style also fits brand marks, beauty and luxury packaging, and poster typography where a polished, upscale voice is needed.
The tone is sophisticated and fashion-forward, projecting a premium, editorial voice. Its dramatic contrast and precise finishing create a sense of confidence and elegance, suited to high-end branding rather than casual or utilitarian settings.
The design appears intended to deliver a modern, high-contrast look that reads as premium and editorial, combining clean, sans-like simplicity with display-driven drama. Its forms prioritize crispness and visual impact, aiming for a refined tone at larger sizes.
The numerals follow the same refined contrast model and appear designed to hold their own in display sizes, with distinct silhouettes and sharp curves. In text, the hairlines can become visually delicate, emphasizing a sleek, airy texture and making stroke contrast the primary stylistic feature.