Sans Normal Amrig 14 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'BR Sonoma' by Brink, 'Goga' by Narrow Type, 'Neuville' by Poetic Poetical, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui labels, modern, confident, clean, friendly, straightforward, impact, clarity, versatility, modern utility, geometric, closed apertures, high x-height, compact, rounded joins.
A sturdy sans with broad, even strokes and predominantly geometric construction. Round letters are close to circular with smooth curves, while straight-sided forms stay crisp and vertical, creating a compact, blocky rhythm in text. Counters run relatively small in the heavier shapes, and several letters show fairly closed apertures, giving paragraphs a dense, solid color. Terminals are clean and unadorned, with simple, utilitarian punctuation and numerals that match the overall weight and proportions.
Well-suited to headlines, posters, and branding where a bold, clean sans needs to hold attention and reproduce consistently. It also fits signage and short UI labels, especially where a compact, sturdy look is preferred over airy, open forms.
The overall tone is modern and no-nonsense, with an approachable friendliness coming from the rounded curves and generous, uncomplicated forms. It reads as confident and practical rather than delicate or expressive, projecting clarity and reliability.
The design appears intended as a versatile, contemporary workhorse sans that emphasizes strong legibility and impact through simple geometry, tight proportions, and an even, uniform stroke presence.
In the sample text, the weight and compact counters create strong presence at display sizes, while the tight interior spaces can make long blocks feel darker. The lowercase feels robust and efficient, with single-storey shapes (notably the "a") reinforcing an informal, contemporary character.