Sans Normal Dural 10 is a light, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, branding, ui, signage, posters, modern, clean, futuristic, technical, minimal, clarity, modernity, systematic, neutral tone, distinct width, rounded, monoline, open counters, geometric, airy.
A wide, monoline sans with rounded geometry and generous horizontal proportions. Curves are built from clean circular/elliptical forms with smooth joins, while straights stay crisp and even, producing a consistent stroke rhythm across letters and numerals. Apertures and counters are notably open, and the overall spacing feels roomy, giving text a calm, breathable texture. Uppercase forms read simple and schematic; lowercase follows the same restrained construction, with single-storey shapes where applicable and compact terminals that keep silhouettes uncluttered.
Best suited to headlines, display copy, and brand systems that want a clean, modern voice with strong legibility at medium-to-large sizes. It can work well for UI and product typography, wayfinding, and packaging where open forms and a measured rhythm support quick scanning.
The tone is contemporary and streamlined, with a mildly futuristic, technical feel driven by the wide stance and rounded geometry. It communicates clarity and neutrality rather than warmth, evoking interface typography, product design, and modern signage.
The design intent appears to be a neutral, geometric sans that emphasizes clarity and contemporary style through wide proportions and rounded construction. It aims for a crisp, system-like presence that stays understated while still feeling distinctive in display use.
The width and openness make the letterforms distinct at larger sizes, and the smooth curvature gives a polished, engineered impression. Because the shapes are horizontally expanded, lines can occupy space quickly and may benefit from careful tracking and line-length control in text settings.