Serif Normal Upkem 3 is a regular weight, very narrow, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, posters, branding, elegant, refined, classic, dramatic, space-saving, luxury tone, editorial impact, classic revival, hairline, didone-like, condensed, vertical, crisp.
A condensed serif with strong vertical stress and pronounced thick–thin contrast. Stems are tall and straight with hairline horizontals and delicate bracketed serifs that stay crisp at the terminals. Counters are narrow and compact, giving the face a tight rhythm and high typographic color, while curves (notably in S, C, and O) remain smooth and controlled. Lowercase forms are similarly narrow with long ascenders/descenders and small details (ears, hooks, and finials) rendered with fine, sharp strokes.
Well suited to headlines, deck type, pull quotes, and magazine or book-jacket titling where condensed width helps fit copy into tight measures. It can also support luxury or cultural branding systems and posters that benefit from a tall, high-contrast serif presence.
The overall tone is elegant and fashion-forward, with a polished, high-end feel that reads as confident and a bit dramatic. Its narrow proportions and glossy contrast evoke classic magazine typography and luxury branding rather than utilitarian text setting.
The design appears intended to deliver a classic, high-fashion serif voice in a space-saving width, emphasizing verticality, contrast, and refined detailing for impactful editorial and branding typography.
Spacing appears disciplined and column-friendly, and the numerals follow the same condensed, high-contrast logic for a cohesive typographic palette. The sharp hairlines and fine serifs suggest it will look best when given enough size and print/display conditions that preserve delicate detail.