Sans Normal Bulaw 9 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, presentations, clean, modern, neutral, friendly, functional, clarity, versatility, neutrality, readability, modernity, geometric, rounded, crisp, open, even.
This is a clean sans with a broadly geometric skeleton and softly rounded curves. Strokes maintain an even, steady weight with smooth joins, producing a calm, consistent rhythm in both display sizes and text. Counters are generally open and circular/oval in character, and the overall spacing reads balanced without feeling tight or condensed. Lowercase forms are straightforward and contemporary, and the numerals follow the same simple, rounded construction for an even typographic color.
It suits interface typography, product and corporate branding, and general editorial use where a clean, contemporary sans is needed. The steady stroke and open shapes also make it a good candidate for wayfinding and informational signage, as well as slide decks and marketing collateral that require clear, neutral typography.
The tone is neutral and modern, with a friendly clarity that feels utilitarian rather than expressive. Its geometry and smooth curvature give it a calm, approachable voice suited to everyday communication.
The design appears intended as a dependable general-purpose sans: modern, even-tempered, and easy to read across a range of sizes. Its restrained geometry and consistent construction suggest a focus on clarity, consistency, and broad usability rather than stylistic display effects.
The design emphasizes legibility through open apertures and unforced proportions, keeping shapes crisp and uncomplicated. Uppercase and lowercase share a coherent geometric logic, helping mixed-case settings look orderly and predictable.