Sans Normal Wurag 1 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, children’s, quotes, handmade, friendly, casual, playful, warm, human warmth, casual tone, hand-lettered feel, approachability, textured, organic, informal, rounded, quirky.
A softly rounded sans with an intentionally hand-drawn, slightly uneven finish. Strokes show gentle wobble and mild tapering, with subtly irregular terminals that create a textured, marker-like edge. Counters are generally open and circular, while curves and joins vary just enough to feel human without becoming messy. Proportions lean toward simple, sturdy shapes; uppercase forms are broad and readable, and lowercase maintains a clear, straightforward skeleton with modest ascenders and descenders.
Well-suited for branding and packaging that benefit from an artisanal or friendly tone, as well as posters, headings, and short paragraphs where texture adds personality. It can also work for children’s materials, casual invitations, and quote graphics where a warm, handmade voice is desirable.
The overall tone is approachable and personable, like handwritten signage translated into a clean, usable text face. Its small inconsistencies add warmth and charm, giving it a relaxed, conversational feel rather than a polished corporate voice.
The design appears intended to deliver a readable sans with a human touch—capturing the charm of hand lettering while keeping letterforms consistent enough for practical setting. Its restrained irregularity suggests a focus on approachability and character over strict geometric precision.
Round characters (O, C, G, Q, 0) emphasize the font’s circular construction, while diagonals (K, V, W, X, y) show slightly varied stroke angles that enhance the handmade rhythm. Numerals follow the same informal logic, with friendly curves and simple, easily recognized silhouettes.