Sans Normal Wural 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'News Gothic BT' by Bitstream, 'Latino Gothic' by Latinotype, 'News Gothic No. 2' by Linotype, 'News Gothic' by ParaType, 'Plymouth Serial' by SoftMaker, 'TS Franklin Gothic' and 'TS Plymouth' by TypeShop Collection, and 'News Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: packaging, posters, headlines, branding, signage, handmade, casual, friendly, rustic, quirky, handmade texture, approachability, informal display, craft aesthetic, rounded, textured, imperfect, compact, soft.
A rounded, sans-driven design with sturdy, low-contrast strokes and subtly irregular contours that read like hand-cut or brush-inked forms. Curves are broad and slightly flattened in places, with gently uneven terminals and a lightly wobbly baseline rhythm that gives the alphabet an organic texture. Counters stay fairly open (notably in O, P, R, and e), while joins and shoulders show small variations that keep repeated shapes from feeling mechanically identical. Overall proportions are compact and stable, with straightforward construction and clear letter differentiation.
Well-suited for packaging, café/market signage, posters, and branding that benefits from a handcrafted voice. It works best in headlines, short paragraphs, and callouts where the textured outline can contribute character without overwhelming readability. The clear shapes also make it useful for labels and simple UI accents when a casual, human feel is desired.
The font conveys an informal, handmade tone—approachable and a bit rustic—suggesting craft, small-batch authenticity, and playful imperfection rather than corporate polish. Its texture adds warmth and personality, making text feel conversational and human.
Likely designed to capture a hand-rendered sans look with consistent structure and added surface irregularity, balancing legibility with an intentionally imperfect, crafted finish. The goal appears to be an everyday, friendly text voice that feels authentic and tactile.
In the sample text, the slightly uneven edges and gentle width variation become more noticeable, creating a lively rhythm at display and subhead sizes. The numerals match the same hand-drawn energy, with rounded bowls and simple, readable silhouettes.