Sans Normal Anlim 10 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Phi Caps' by Cas van de Goor, 'Heavitas Neue' by Graphite, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, packaging, modern, neutral, friendly, clean, functional, versatility, legibility, clarity, modernity, approachability, rounded, geometric, open apertures, uniform strokes, crisp terminals.
A clean sans with a rounded, geometric construction and largely uniform stroke thickness. Curves are smooth and circular, with open apertures and straightforward joins that keep counters spacious and legible. Terminals are crisp and mostly straight-cut, balancing soft round forms with a tidy, engineered finish. Capitals feel stable and even, while lowercase forms are simple and contemporary, with a single-storey “a” and “g” and a generally uncluttered rhythm in text.
Well-suited for interface typography, wayfinding, and general-purpose branding where clarity and a contemporary voice are needed. Its even texture and open forms also work well for short editorial passages, product labels, and headings that benefit from a clean, rounded sans.
The overall tone is modern and approachable, with a calm neutrality that avoids strong stylistic affectation. Rounded geometry adds a friendly feel, while the disciplined proportions and clean endings keep it professional and utilitarian.
Likely designed as a versatile, everyday sans that prioritizes legibility and consistency while keeping a subtly warm, rounded character. The goal appears to be broad usability across text and display contexts without decorative distraction.
The design shows consistent spacing and counter shapes across the alphabet, producing an even color in running text. Numerals follow the same rounded logic, appearing clear and sturdy at display and interface-like sizes.