Sans Normal Lokoh 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Izmir' by Ahmet Altun and 'Grold' and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, friendly, playful, punchy, sporty, retro, impact, approachability, motion, emphasis, rounded, soft corners, oblique, chunky, compact.
This typeface uses thick, rounded strokes with minimal contrast and a consistent, slightly slanted construction. Curves are full and smooth, with softened joins and terminals that read as gently sheared rather than sharply cut. Counters are relatively small for the weight, giving letters a compact, high-impact silhouette, while the overall rhythm stays even and cohesive across caps, lowercase, and figures.
It works best in short-to-medium display settings such as headlines, posters, logos, packaging callouts, and bold social graphics where weight and presence are an advantage. The slanted, rounded build also fits sporty or youth-oriented branding, especially where a friendly, energetic tone is desired.
The overall tone feels upbeat and informal, with a buoyant, cartoon-adjacent energy. Its heavy, rounded forms and forward slant suggest motion and confidence, lending a friendly but assertive voice suited to attention-grabbing messaging rather than quiet neutrality.
The design appears intended to deliver maximum impact with a warm, approachable feel—pairing a heavy, rounded sans structure with an oblique stance to imply speed and emphasis. It prioritizes strong silhouettes and quick readability at larger sizes over delicate detail.
The character shapes favor simple geometric foundations and broad curves, producing strong black shapes and sturdy word images. In text, the dense weight and modest apertures push it toward display use, where its rounded personality and slanted stance read most clearly.