Sans Normal Lybum 7 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric, 'Pluto Sans' by HVD Fonts, 'Avenir Next Paneuropean' by Linotype, 'Breno Narrow' by Monotype, and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: posters, sports branding, headlines, packaging, signage, sporty, energetic, playful, loud, bold, impact, motion, approachability, display emphasis, oblique, soft corners, wide apertures, compact curves, heavy terminals.
A heavy, oblique sans with rounded construction and a compact, muscular texture. Strokes are thick and even, with softened corners and broadly curved bowls that keep counters open despite the weight. The slant is assertive and consistent, creating a forward-leaning rhythm; curves and joins stay smooth rather than angular, giving letters like C, S, and G a pillowy, modern feel. Uppercase forms are broad and stable, while the lowercase shows a tall profile with simple, single-storey a and g and sturdy, blocky numerals.
Best suited for short, high-impact text such as posters, sports or event branding, promotional headlines, and bold packaging callouts. It can work for signage and UI hero text where emphasis is needed, but the dense weight and slant make it less ideal for long-form reading at smaller sizes.
The overall tone is energetic and extroverted, with a sporty, headline-driven presence. Its strong slant and dense color suggest motion and impact, while the rounded shaping keeps it friendly rather than aggressive.
The design appears intended to deliver maximum impact with a sense of speed and approachability—combining a strong oblique stance with rounded, low-friction curves for contemporary display use.
Spacing appears relatively tight at display sizes, producing a solid black mass that reads best when given a bit of air. The numerals are bold and attention-grabbing, matching the uppercase in weight and presence.