Sans Normal Osret 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Shelf' by 21Type, 'Kardinal' by Ani Dimitrova, 'Accia Sans' by Mint Type, 'Belle Sans' by Park Street Studio, 'Plusquam Sans' by Typolis, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, punchy, modern, playful, impact, approachability, clarity, modernity, rounded, geometric, sturdy, blocky, compact.
A very heavy, rounded sans with smooth, geometric curves and broadly even stroke weight. Counters are generally open but can become tight in dense forms, creating a compact, ink-trap-free silhouette with strong figure/ground presence. Terminals are mostly blunt and clean, and the overall construction favors simple circular and oval bowls with straight-sided stems. Spacing feels solid and slightly snug, producing a dense, poster-like texture at large sizes.
Best suited to headlines and display settings where strong impact and quick recognition are needed, such as posters, branding, packaging, and signage. It can also work for short, emphatic text blocks (pull quotes, hero copy) where a dense, high-presence typographic color is desirable.
The font reads as bold and self-assured while staying approachable due to its rounded geometry. Its chunky forms give it a lively, contemporary tone that can feel playful without becoming informal or novelty-driven.
The design appears intended to deliver maximum visual weight with friendly, rounded geometry—prioritizing clarity and punch over finesse or delicacy. Its consistent shapes and compact rhythm suggest a focus on modern display communication that remains approachable.
Round letters like O/C/Q and the bowls in B/P/R emphasize near-circular geometry, while diagonals (V/W/X/Y) feel sturdy and compact rather than sharp. Numerals are similarly weighty and simplified, matching the typeface’s strong, uniform color in text.