Serif Flared Pehu 3 is a very bold, wide, medium contrast, upright, tall x-height font visually similar to 'Agora' by Berthold (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, signage, retro, showy, confident, friendly, punchy, display impact, vintage flavor, signage feel, warm authority, flared serifs, soft corners, bulbous, bracketed feel, high impact.
A heavy display serif with strongly flared stroke endings that read as soft, wedge-like serifs rather than flat slabs. The letterforms are broad and rounded, with subtly pinched joins and a gentle swelling-and-tapering rhythm through stems and arms. Counters are relatively small for the weight, contributing to a dense, inky texture, while curves stay smooth and full. Overall spacing and proportions favor a sturdy, poster-like presence, and the figures match the letters with similarly weighty, compact counters and assertive terminals.
Best suited to large sizes where the flared terminals and sculpted curves can be appreciated—headlines, posters, titles, packaging, and bold branding. It can also work for short bursts of editorial display text where a dense, vintage-leaning texture is desired.
The tone is bold and nostalgic, evoking mid-century signage and editorial headlines with a warm, slightly playful swagger. Its rounded massing and flared terminals keep it approachable rather than formal, giving copy a confident, attention-grabbing voice.
The design appears intended as a high-impact display serif that blends classic letterpress-era warmth with modern, rounded heaviness. Its consistent flared endings and compact counters prioritize a distinctive silhouette and strong presence in attention-led settings.
The flaring at terminals is a defining motif across capitals, lowercase, and numerals, creating a consistent, sculpted silhouette. The lowercase maintains a robust, high-profile presence, and the overall color on the page is very dark and even, favoring impact over delicacy.