Serif Flared Pehu 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Agora' by Berthold, 'Ideal Sans' by Hoefler & Co., and 'Memo' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, retro, circus, playful, poster, folksy, attention, nostalgia, warmth, theatrics, flared, chunky, soft corners, teardrop terminals, ink-trap feel.
A heavy, display-oriented serif with broad proportions and strongly flared stroke endings that create a sculpted, wedge-like silhouette. Strokes are robust with moderate contrast, and many joins and corners are softly rounded, giving counters and bowls a smooth, inflated feel. Terminals often taper into small points or teardrop-like nicks, and curves show subtle pinching that adds a slightly ink-trap, carved quality. The overall rhythm is compact and impactful, with generous internal space in round letters and a distinctly ornamental serif behavior rather than strict, classical bracketed serifs.
Best suited for short-form display settings such as headlines, posters, and bold brand marks where its flared serifs and chunky curves can carry the layout. It also works well for packaging and signage that aims for a retro or playful tone, especially at larger sizes where the terminal shaping stays crisp and intentional.
The font reads as exuberant and theatrical, with a vintage show-card energy. Its flared terminals and bulging forms suggest signage, fairground posters, and mid‑century display typography, balancing friendliness with a slightly dramatic, attention-grabbing tone.
The design appears intended to deliver maximum impact with a friendly, decorative serif voice—using flared endings, rounded geometry, and sculpted joins to evoke vintage display lettering while remaining cohesive across capitals, lowercase, and figures.
In text, the exaggerated terminals and sculpted curves create a lively texture and strong word shapes, but the decorative flaring becomes the dominant feature quickly. Numerals match the bold, rounded construction, keeping the same flared finishing and dense, poster-like presence.