Sans Normal Koken 2 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Aukim' by AukimVisuel and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, advertising, dynamic, sporty, confident, modern, urgent, emphasis, speed, compactness, clarity, impact, slanted, compact, clean, rounded, punchy.
A compact, right-slanted sans with heavy, even strokes and rounded curve construction. The letterforms are tightly proportioned with brisk diagonals, sturdy verticals, and smooth, circular bowls that stay consistent across caps, lowercase, and figures. Counters are moderately open for the weight, terminals are clean and largely unadorned, and the overall rhythm reads fast and forward-leaning rather than calm or static.
Best suited for short-to-medium display settings where impact and momentum are desired: headlines, posters, promotional graphics, sports-themed materials, and brand marks that want a fast, modern voice. It can also serve as a strong accent style for callouts, pricing, and UI highlights when a bold, directional emphasis is needed.
The tone is energetic and assertive, with a streamlined, contemporary feel. Its pronounced slant and dense color create a sense of motion and emphasis, suggesting speed, action, and urgency while staying clean and straightforward.
The design appears intended to deliver high-impact communication in a space-efficient footprint, using a consistent slant and rounded construction to convey motion without decorative complexity. It prioritizes a strong typographic color and quick recognizability for attention-driven layouts.
The capitals present a strong, uniform silhouette suitable for emphatic titling, while the lowercase maintains a simple, utilitarian structure with single-storey-style simplicity and minimal detailing. Numerals appear robust and legible, designed to match the same compact, forward-tilted texture as the letters.