Sans Superellipse Hobuj 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Eurostile Next', 'Eurostile Next Paneuropean', and 'Shilia' by Linotype; 'Naghashian' by Naghi Naghachian; and 'Neue Rational Narrow' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, industrial, sporty, friendly, impact, clarity, modernity, blocky, rounded, compact, sturdy, high-impact.
A heavy, compact sans with rounded-rectangle construction and broadly curved corners throughout. Strokes are uniformly thick with minimal modulation, producing dense counters and a strong, poster-like texture. Curves tend toward superelliptical shapes rather than perfect circles, and terminals are blunt, giving letters a sturdy, engineered feel. The lowercase is simple and utilitarian with single-storey forms, while figures are wide and weighty for maximum presence.
Best suited to headlines, posters, and large typographic statements where its weight and rounded geometry can carry a layout. It can also work well for branding, packaging, and signage that needs a sturdy, modern voice with a friendly edge.
The overall tone is loud, confident, and practical—more about impact and clarity than delicacy. Its rounded geometry softens the mass, adding an approachable, sporty friendliness while keeping an industrial toughness.
The design appears intended to deliver maximum visual punch with a compact, rounded-rectilinear skeleton that stays clean and contemporary. It prioritizes strong silhouettes and straightforward forms to remain legible and consistent in bold display settings.
At display sizes the tight interior spaces and heavy joins create a solid, inky silhouette that reads as bold and stable. The mix of squared shoulders and softened corners creates a consistent rhythm that feels modern and signage-oriented.