Sans Superellipse Hobup 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gainsborough' by Fenotype, 'Flintstock' by Hustle Supply Co, 'Neue Northwest' by Kaligra.co, 'Hemispheres' by Runsell Type, and 'Radley' by Variatype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, bold, industrial, sporty, direct, compact, impact, robustness, modernity, clarity, rounded corners, squared curves, blocky, sturdy, condensed feel.
A heavy, blocky sans with rounded-rectangle construction and broadly squared curves. Strokes are uniform and dense, with tight, compact counters and softened corners that keep the forms from feeling sharp. Curved letters like C, G, O, and S lean toward superelliptical geometry, while diagonals (K, V, W, X) are thick and stable. The lowercase maintains a straightforward, utilitarian build with a single-storey a, a firm-shouldered r, and a compact, square-dotted i/j; numerals are equally robust with rounded terminals and strong, closed forms.
Best suited to bold headlines, punchy branding, and high-impact applications such as posters, signage, and packaging where strong silhouettes matter. It also works well for short UI labels or badges when ample spacing is available to avoid crowding.
The overall tone is assertive and no-nonsense, with a sporty, workmanlike confidence. The rounded corners add approachability, but the dense weight and compact counters keep it feeling tough and impactful rather than friendly or playful.
The design appears intended to deliver maximum impact with a geometric, rounded-rectangle voice—combining tough, industrial mass with controlled softening at corners for smoother, modern readability.
Large sizes read especially well due to the sturdy silhouettes, while the tight internal space can make dense text feel darker. The design’s rhythm is strongly geometric, with consistent rounding and a squared-off sensibility across curves and joins.