Sans Normal Bulew 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'MVB Solitaire Pro' by MVB, 'Morandi' by Monotype, 'Liteweit' by TypeArt Foundry, 'Soleil' by TypeTogether, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, wayfinding, branding, editorial, presentation, neutral, modern, clean, friendly, tech, clarity, versatility, modernity, neutrality, system design, geometric, open apertures, round terminals, even color, high legibility.
This is a clean, geometric sans with smooth, near-circular bowls and consistently even stroke weight. Curves are broadly drawn and transitions are calm, producing a steady texture in both all-caps and mixed-case settings. Counters are open and well-sized, with straightforward, unembellished construction and generally rounded joins and terminals. Numerals follow the same simple geometry, reading clearly with balanced widths and minimal stylistic quirks.
It works well for UI and product typography where clarity and consistency are priorities, and it holds up in headings thanks to its smooth geometry and even color. The straightforward shapes also suit branding, signage, and editorial layouts that need a contemporary sans without strong personality cues.
The overall tone is neutral and contemporary, with a friendly clarity that feels practical rather than expressive. Its restrained shapes and even rhythm suggest a product-forward, informational voice suited to modern interfaces and brand systems.
The design appears intended as a versatile, general-purpose geometric sans that emphasizes legibility, even texture, and modern neutrality. It aims to provide a dependable typographic voice across display and text sizes without decorative features.
The family shows a stable, predictable rhythm in running text, with clean spacing and a consistent baseline presence. Forms lean toward circularity and simplicity, keeping letterfit and texture controlled across different characters.