Sans Superellipse Admog 10 is a light, wide, low contrast, upright, normal x-height font visually similar to 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui design, app interfaces, wayfinding, branding, editorial, clean, modern, neutral, technical, friendly, clarity, modernity, system design, approachability, consistency, rounded corners, geometric, open apertures, monoline, high legibility.
A geometric sans with softly squared, superellipse-like curves and consistently rounded terminals. Strokes are monoline and even, with open counters and generous internal space that keeps shapes clear at text sizes. Round characters read more like rounded rectangles than perfect circles, while straight-sided forms keep crisp verticals and horizontals. Overall proportions feel broad and steady, with simple, unadorned construction and minimal modulation.
This font suits user interfaces, product dashboards, and digital systems where consistent rhythm and clear counters improve scanability. It also works well for signage and wayfinding, as well as contemporary brand systems that want a clean, geometric voice without sharp edges.
The design conveys a calm, contemporary neutrality with a slightly friendly tone from its rounded corners. It feels precise and engineered rather than expressive, making it comfortable for interfaces and informational settings while staying approachable.
The likely intention is to provide a modern, highly legible sans that merges geometric discipline with softened, rounded-rectangle forms for a more approachable, screen-friendly texture.
The capitals appear orderly and restrained, while the lowercase maintains clarity through open apertures and straightforward joins. Numerals match the same rounded-rect geometry, giving UI-like consistency across letters and figures.