Sans Normal Asmig 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Minimalism' by Adita Fonts, 'Live Grotesk' by Matt Chansky, 'Artific' by Power Type, and 'Axalp Grotesk' by ROHH (names referenced only for comparison).
Keywords: ui text, body text, signage, presentations, branding, neutral, modern, clean, functional, approachable, versatility, legibility, neutrality, clarity, utility, monoline, open apertures, rounded forms, straight terminals, even rhythm.
A clean, monoline sans with broadly rounded bowls and smooth, continuous curves paired with straight, crisp terminals. Proportions feel balanced and contemporary, with a steady baseline and consistent stroke thickness throughout. Counters are open and generously sized, giving letters a clear interior space and maintaining legibility at text sizes. The overall rhythm is even and restrained, with simple joins and minimal idiosyncrasies.
Well suited to interface copy, product UI, and general-purpose editorial text where consistent rhythm and clear counters help readability. It also works for signage and wayfinding at moderate sizes, and for straightforward brand systems that need a modern, unobtrusive sans. In presentations and dashboards, its simple numerals and even texture support quick scanning.
The tone is neutral and modern, prioritizing clarity over personality. Its rounded construction adds a mild friendliness, while the straightforward terminals and steady spacing keep it professional and utilitarian. It reads as calm and dependable rather than expressive or decorative.
Likely designed as a versatile everyday sans that delivers clean readability across a wide range of sizes. The emphasis appears to be on balanced geometry, open counters, and predictable letterforms that remain unobtrusive in continuous reading and adaptable in practical design contexts.
Round characters (such as O and 0) are close to circular, while diagonals in letters like A, V, W, and Y are clean and geometric. The lowercase shows familiar, contemporary shapes with a single-storey feel where expected and open forms that stay readable in running text. Numerals are simple and consistent, matching the letterforms without added styling.