Sans Normal Olbav 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Kirshaw' by Kirk Font Studio, 'Almarose' by S&C Type, 'Core Sans C' and 'Core Sans CR' by S-Core, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, signage, friendly, approachable, playful, confident, contemporary, approachability, impact, clarity, modernity, brand voice, rounded, soft corners, sturdy, compact, geometric-leaning.
A heavy, rounded sans with compact proportions and soft, slightly squared terminals. Curves are smooth and full, with generous bowls and counters that stay open even at the heavier weight. Joins and diagonals (notably in K, V, W, X, and Y) feel sturdy and mildly softened rather than razor-sharp, contributing to an even, blocky rhythm. Numerals are similarly robust and rounded, with simple, legible forms and a consistent footprint across the set.
This font works best where a strong, friendly impression is needed—brand marks, headlines, packaging, and retail signage. Its rounded construction and compact, weighty forms also suit UI labels and callouts when set with comfortable spacing, especially in short to medium lengths.
The overall tone is warm and welcoming, with a subtly playful softness that keeps the weight from feeling aggressive. It reads as modern and dependable, suggesting an inclusive, easygoing voice suited to consumer-facing messaging.
The design appears intended to deliver a bold, approachable sans voice by combining simplified geometric forms with softened corners and sturdy proportions. It prioritizes immediate impact and clarity while maintaining a friendly, modern character.
The texture is dense and steady in paragraphs, with clear differentiation between similar shapes (e.g., I/l and O/0) through proportion and interior shaping rather than ornament. The silhouette favors broad curves and simplified geometry, giving it a cohesive, logo-friendly presence while remaining readable in short blocks of text.