Sans Normal Omkat 14 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Branden' by Craft Supply Co, 'Aspira' by Durotype, 'FS Emeric' by Fontsmith, 'Houschka Pro' by G-Type, 'Altivo' by Kostic, 'Cyntho Next' by Mint Type, 'Golca' by Pepper Type, and 'AW Conqueror Std Sans' by Typofonderie (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, retro, playful, approachable, punchy, impact, approachability, clarity, brand voice, rounded, soft corners, compact apertures, sturdy, geometric.
This typeface presents sturdy, heavy strokes with smooth, rounded curves and softly flattened terminals that keep the silhouettes clean and substantial. Proportions read generously wide, with open circular forms and simple, geometric construction that stays consistent across uppercase, lowercase, and numerals. The lowercase maintains straightforward, single-storey shapes and compact apertures, producing a dense, even color in text. Numerals are similarly full-bodied and rounded, matching the overall rhythm and weight of the alphabet.
Best suited for headlines and short-to-medium display copy where impact and friendliness are needed, such as posters, branding, packaging, and signage. It can work for brief callouts or UI labels when set at sufficiently large sizes to preserve counter clarity.
The overall tone is friendly and punchy, combining a clean sans structure with rounded, slightly bouncy forms that feel informal and approachable. It carries a subtle retro sign-painting/poster energy without becoming decorative, making it feel upbeat and accessible.
The design appears intended to deliver a bold, approachable voice with clean geometry and rounded forms that stay readable while emphasizing warmth and personality. Its consistent, sturdy construction suggests a focus on strong display performance and brand-forward presence.
In longer lines, the heavy weight and wide set create strong presence and a confident block of text, while the rounded shapes prevent it from feeling harsh. The design reads best when given room—its broad forms and tight inner counters benefit from comfortable sizes and spacing.