Sans Normal Idkar 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, editorial, ui labels, posters, friendly, casual, approachable, playful, modern, soften tone, add warmth, friendly readability, informal emphasis, rounded, soft terminals, monoline, humanist, open apertures.
A rounded, monoline sans with a gentle rightward slant and softly finished terminals throughout. Curves are smooth and circular, with open counters and generous apertures that keep forms airy and legible. Strokes maintain an even thickness with subtly tapered joins, giving the letters a handwritten ease while staying clean and consistent. Proportions feel relaxed, with slightly springy curves and a rhythm that reads as informal rather than rigidly geometric.
Well-suited to branding and packaging where a friendly, contemporary voice is needed, and to editorial settings for pull quotes, subheads, and short passages. It can also work in UI labels and onboarding screens where a softer tone is desirable, as well as posters and social graphics that benefit from a casual, approachable texture.
The overall tone is warm and easygoing, combining modern simplicity with a friendly, conversational feel. Its soft corners and buoyant slant suggest approachability and lightheartedness without becoming overly decorative.
The design appears intended to deliver a modern sans that feels human and welcoming, using rounded construction and a mild slant to add personality while keeping the letterforms straightforward and readable.
Round characters like C, O, and Q are notably circular, and punctuation and numerals follow the same soft, open construction. The slant is present but restrained, helping emphasis and flow in text without making the face feel script-like.