Serif Normal Joliv 10 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, reports, branding, classic, literary, formal, refined, authoritative, readability, tradition, editorial tone, polish, authority, bracketed, crisp, engraved, stately, bookish.
A conventional text serif with pronounced thick–thin modulation and crisp, bracketed serifs. The letterforms show sturdy vertical stems, tapered joins, and open counters that keep the texture readable at text sizes while still feeling sharp in display. Capitals are stately and evenly proportioned, and the overall rhythm is steady, with clear stroke endings and a slightly calligraphic stress that comes through in curved forms.
Well suited to book typography and long-form editorial layouts where a classic serif voice is desired. It also works effectively for magazine features, institutional reports, and brand systems that need a traditional, polished typographic backbone, with enough contrast to hold up in headings and pull quotes.
The tone is traditional and editorial, evoking printed books, established institutions, and formal communication. Its high-contrast detailing and sharp terminals add a refined, slightly authoritative character that feels composed rather than casual.
Designed to deliver a familiar, reliable reading experience with the visual sophistication of high-contrast serif detailing. The overall construction prioritizes clarity and tradition, aiming for a timeless look that can move between body text and formal display settings.
The numerals follow the same high-contrast, serifed construction as the letters, giving figures a distinctly typographic presence suited to running text. In the sample paragraph, the font maintains a solid grayscale and clear word shapes, while the sharper serifs and contrast become more prominent as the size increases.