Sans Normal Ohmag 18 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Hanley Pro' by District 62 Studio, 'Madani' and 'Madani Arabic' by NamelaType, 'Gilroy' by Radomir Tinkov, and 'Brahma' and 'Brahma Rounded' by Tall Chai (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, confident, approachable, clean, impact, clarity, brand voice, modernity, approachability, rounded, soft corners, geometric, compact, high contrast (size).
A heavy, geometric sans with smooth, rounded curves and clean, straight terminals. Letterforms lean on near-circular bowls (O, C, Q) and broad, even strokes, creating a dense, solid color on the page. Counters are relatively open for the weight, and the overall proportions feel compact with sturdy stems and simplified construction. The uppercase has a stable, architectural feel, while the lowercase keeps a single-storey a and g, reinforcing a straightforward, contemporary rhythm.
Well-suited for display typography where impact and clarity matter, such as headlines, brand marks, posters, packaging, and short UI or signage labels. It performs best at medium-to-large sizes where its rounded geometry and dense weight can read confidently without crowding.
The overall tone is friendly and modern, projecting confidence without feeling aggressive. Rounded geometry and simplified forms give it an approachable, slightly playful character while still reading as professional and systematic.
The design appears intended to deliver a contemporary, geometric voice with strong legibility and a friendly edge. Its simplified, rounded construction suggests a focus on versatile brand-forward use, prioritizing consistency and visual punch in prominent settings.
In text, the weight produces strong emphasis and clear headline presence, with spacing that keeps words cohesive and blocky. Distinctive round forms (notably O/Q and numerals) contribute to a consistent, branded look across letters and figures.