Sans Normal Osboj 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Epoca Pro' by Hoftype, 'MVB Solitaire Pro' by MVB, and 'Modet' by Plau (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, punchy, modern, approachable, playful, impact, approachability, clarity, modern branding, rounded, soft, bulky, compact, high-impact.
This typeface is a heavy, rounded sans with compact proportions and smooth, low-contrast strokes. Curves are generous and mostly circular, while terminals read as cleanly cut and slightly squared, giving the forms a sturdy, blocky presence without sharpness. Counters are relatively tight and the overall spacing feels solid, producing dense word shapes that hold together well in bold settings. Uppercase forms are broad and stable; lowercase follows a single-storey ‘a’ and ‘g’ with simplified, geometric construction and a consistent, upright rhythm.
Best suited to headlines and short, high-impact copy where mass and rounded shapes can carry the message. It fits branding, packaging, signage, and promotional graphics that benefit from a friendly, contemporary voice, and it can also work for large UI or display labels where immediate clarity and presence are needed.
The font projects a friendly, confident tone with a contemporary, consumer-facing energy. Its soft geometry and chunky weight make it feel approachable and upbeat, while the clean construction keeps it modern and straightforward rather than decorative.
The design appears intended to deliver maximum visual impact with a warm, approachable character. By combining circular geometry with simplified, sturdy letterforms, it aims for legibility at display sizes while maintaining an inviting, modern feel.
Round characters like O/C/G and numerals such as 0/8/9 emphasize smooth, circular bowls, contributing to an overall cohesive, bubble-like silhouette. The ‘t’ has a prominent crossbar and the ‘j’ features a clear dot and deep descender, helping punctuation-like details remain visible at larger display sizes.