Sans Normal Sudat 7 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'MC Attrey' by Maulana Creative, 'Skeena' by Microsoft Corporation, and 'Tabac Glam' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, editorial, book covers, magazines, branding, authoritative, traditional, formal, literary, classic authority, editorial impact, premium tone, text clarity, bracketed, crisp, sculpted, stately, robust.
This typeface presents as a robust, high-contrast text face with clearly bracketed, wedge-like terminals that read as subtle serifs. Strokes transition sharply from thick to thin, with pronounced vertical emphasis and crisp joins that keep counters open even at heavier weights. Proportions are moderately narrow with a steady rhythm; rounds are smooth and controlled, while diagonals and arms end in tapered, calligraphic-looking cuts. The lowercase shows two-storey forms where expected (notably the g) and compact, sturdy bowls that maintain a consistent color across words.
It performs best where a strong, classic voice is needed—editorial headlines, magazine titles, book covers, and brand marks that benefit from a traditional, high-contrast look. It can also work for short passages or pull quotes where the darker color and sharp detailing add emphasis and hierarchy.
The overall tone feels formal and authoritative, with a classic, bookish presence. Its sharp contrast and sculpted terminals convey seriousness and tradition, making it feel suited to established institutions and editorial contexts rather than casual or playful settings.
The design intention appears to be a contemporary, strongly modeled text/display hybrid that borrows from traditional high-contrast construction while keeping shapes clean and disciplined. It aims to deliver legibility through open counters and steady proportions, while using tapered terminals and contrast to project a premium, editorial tone.
In the sample text, the face holds strong line-to-line texture, producing a dark, confident typographic color. Numerals are lining-style and similarly high-contrast, with distinct curves and tapered details that match the letterforms. The design’s crisp finishing and bracketed terminals give it a refined, engraved-like character without becoming overly ornate.