Sans Superellipse Hurot 10 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Korolev' by Device, 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Gotham' by Hoefler & Co., 'Posting Sans' by K-Type, and 'Azbuka' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, sturdy, friendly, sporty, retro, punchy, impact, approachability, brand presence, clarity, display emphasis, rounded, blocky, compact, high-contrast (ink), soft corners.
A heavy, compact sans with rounded-rectangle construction and soft, squared-off curves throughout. Strokes are consistently thick with minimal modulation, producing dense, high-ink letterforms and tight internal counters. Terminals are blunt and slightly rounded, and joins stay broad, giving letters a solid, block-built silhouette. The uppercase reads as broad-shouldered and stable, while the lowercase keeps simple, single-storey forms and short extenders for an even, packed texture. Numerals match the letters in weight and footprint, emphasizing bold, simplified shapes over delicate detail.
Best suited to display settings where strong presence and quick recognition matter: headlines, posters, bold brand marks, packaging, and large-format signage. It also works well for short UI labels, badges, and athletic or product-forward graphics where a compact, sturdy rhythm is desirable.
The overall tone is confident and approachable, combining a tough, poster-like presence with softened corners that keep it from feeling harsh. It suggests a utilitarian, athletic energy with a slightly retro, sign-paint-and-stencil-adjacent sturdiness. The dense forms project immediacy and impact, making the voice feel direct and upbeat rather than refined.
The design appears aimed at delivering maximum impact with a friendly, geometric construction—thick, simplified shapes that hold up in bold messaging while maintaining approachable rounded corners. Its consistent weight and rounded-rectilinear geometry suggest an intention to be versatile for branding and display, with emphasis on clarity and punch over finesse.
Round letters (like O/C) feel more like squarish superellipses than true circles, reinforcing a geometric, engineered character. Counters are noticeably small relative to the stroke, so at smaller sizes the texture will appear dark and compact, while at larger sizes the distinctive rounded-block geometry becomes a key visual feature.