Sans Superellipse Hidus 12 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Fester' by Fontfabric, 'Neusa Neu' by Inhouse Type, and 'Jane Roe' by deFharo (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, confident, industrial, sporty, modern, assertive, space saving, high impact, brand utility, signage clarity, modern tone, condensed, blocky, rounded, compact, sturdy.
This is a condensed, heavy sans with compact proportions and rounded-rectangle (superellipse) geometry throughout. Strokes are monolinear and dense, with small counters and tight apertures that keep the texture solid at display sizes. Curves tend to square off into softened corners, and terminals read as clean, blunt cuts rather than tapered endings. Uppercase forms are tall and compact; lowercase is similarly narrow with straightforward construction and minimal modulation, producing an even, forceful rhythm in lines of text.
Best suited to short, bold settings such as headlines, posters, identity marks, packaging labels, and wayfinding or retail signage where a compact footprint is helpful. It can work for subheads and callouts when spaced slightly open, but its dense counters make it less ideal for small-size body text.
The overall tone is direct and high-impact, with a utilitarian, engineered feel. Its compact width and sturdy shapes create an energetic, no-nonsense voice associated with signage, sports branding, and contemporary packaging where attention and clarity are prioritized.
The design appears intended to deliver maximum visual punch in a narrow width while staying clean and contemporary. The softened, squared curves suggest a goal of balancing toughness and friendliness—keeping a strong, industrial presence without becoming sharp or aggressive.
The numerals and punctuation shown match the same rounded, compressed logic, and the font maintains consistent weight distribution across straight and curved strokes. In the sample text, the dense letterfit and closed forms create strong color, so it benefits from generous tracking and ample line spacing when used in longer headlines.