Sans Normal Afluj 17 is a bold, normal width, low contrast, italic, tall x-height font visually similar to 'Acumin' by Adobe, 'Applied Sans' by Monotype, 'Aago' by Positype, and 'Core Sans E' by S-Core (names referenced only for comparison).
Keywords: branding, headlines, posters, sportswear, packaging, sporty, modern, energetic, assertive, clean, emphasis, speed, impact, clarity, oblique, geometric, round, smooth, crisp.
A slanted sans with heavy, even stroke weight and smooth, rounded curves. The design emphasizes geometric construction—circular bowls, simplified joins, and largely uniform terminals—paired with a pronounced forward oblique that creates strong rightward motion. Counters are open and generous, and lowercase forms read large relative to capitals, giving the text a compact, efficient rhythm. Numerals and capitals keep a solid, steady footprint, while diagonals and angled terminals add a sharp, contemporary edge.
This font is a strong choice for branding, promotional headlines, posters, and packaging where an energetic italic voice is useful. It can also work for short UI labels or callouts when a bold, motion-forward emphasis is desired, especially at medium to large sizes.
The overall tone is fast and confident, with a sporty, modern feel driven by the forward slant and dense color. It reads as direct and purposeful rather than delicate, making it well suited to messaging that needs to feel active and current.
The design appears intended to deliver a contemporary, high-impact italic sans that stays clean and legible while projecting speed and emphasis. Its geometric, rounded construction suggests a focus on clarity and consistency across both display lines and short blocks of text.
The letterforms maintain consistent curvature and stroke throughout, producing an even typographic color in text. Rounded shapes (like o/e) contrast with crisp diagonals (like v/w/x), which reinforces a sense of momentum without introducing decorative details.