Sans Normal Kedis 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, display ui, packaging, sporty, urgent, confident, energetic, modern, impact, motion, emphasis, modernity, branding, slanted, chunky, compact, rounded, smooth.
A heavy, right-slanted sans with rounded bowls and a smooth, low-contrast stroke. The letters are built from broad, continuous curves paired with crisp diagonal terminals, creating a compact, forward-leaning silhouette. Counters are moderately open for the weight, while joins and shoulders stay tight and sturdy, giving the set a dense, high-impact texture in lines of text.
Best suited to display settings where bold presence and fast readability are priorities—headlines, posters, sports or active-lifestyle branding, and attention-grabbing UI labels. It can also work for short subheads or callouts in editorial layouts, but the dense weight and pronounced slant favor larger sizes and concise copy.
The tone is assertive and kinetic, with a sense of speed and momentum driven by the consistent slant and thick strokes. It feels contemporary and performance-oriented, projecting confidence and immediacy rather than delicacy or formality.
The design appears intended to deliver maximum impact with a streamlined, modern sans structure while using a pronounced slant to suggest speed and forward motion. It prioritizes strong silhouettes, smooth curvature, and a compact rhythm that stays legible and forceful in branding and display typography.
The italic angle is strong and consistent across uppercase, lowercase, and numerals, which amplifies motion in headlines. Round characters like O/C/G and 0/8 read especially bold and stable, while diagonals in A/V/W/X add a sharp, athletic rhythm. The overall color on the page is dark and uniform, making spacing and line breaks visually prominent in longer samples.