Sans Normal Turur 2 is a very bold, very wide, high contrast, upright, tall x-height font.
Keywords: headlines, posters, logos, packaging, signage, assertive, retro, playful, poster-like, chunky, attention, branding, nostalgia, impact, friendliness, rounded, bulky, bouncy, soft corners, compact spacing.
A heavy, wide display face with rounded, bulbous forms and pronounced swelling in curved strokes. Counters are relatively small, giving the letters a dense, ink-trap-free silhouette that reads as solid and compact. Curves dominate the construction (notably in O, C, S, and the numerals), while straight strokes end in blunt, squared terminals that keep the overall geometry stable and upright. The lowercase shows a tall x-height with simple, sturdy joins and minimal differentiation between thick and thin within each stroke, creating an even, blocky texture at text sizes.
Best suited to large-scale applications where impact is the priority: headlines, posters, storefront or event signage, bold branding wordmarks, and packaging callouts. It also works well for playful editorial titling and promotional graphics where a dense, friendly display texture helps anchor a layout.
The tone is loud and confident, with a friendly, slightly nostalgic feel reminiscent of mid-century signage and headline typography. Its broad proportions and soft rounding make it feel approachable rather than severe, while the dense color gives it a commanding presence. Overall it communicates energy, humor, and a bold, attention-grabbing voice.
The design appears intended to deliver maximum visual weight and presence with soft, rounded character—combining strong, poster-ready silhouettes with approachable curves for expressive branding and titling.
In the sample text, the heavy weight and tight internal spaces create strong page color and high impact, but fine details like apertures and counters can close up quickly at smaller sizes. The wide set and rounded shapes produce a rhythmic, bouncy line texture that favors short bursts of text over extended reading.