Sans Normal Amdoy 18 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Oceanwide Pro' by California Type Foundry, 'Chesna Grotesk' by Horizon Type, and 'Duplet Open' by Indian Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, signage, posters, headlines, neutral, modern, clean, friendly, workmanlike, clarity, versatility, modern utility, neutral tone, geometric, even, open, rounded, sturdy.
A clean sans with largely geometric construction and smooth, continuous curves. Strokes are monolinear with minimal contrast, and terminals are crisp and straight rather than flared. Counters tend to be open and round, with a steady rhythm and consistent spacing that keeps words compact but not tight. The lowercase shows a single-storey “a” and “g,” simple vertical stems, and straightforward joins; overall proportions feel balanced with a stable baseline and clear, unembellished forms.
Well-suited for interface typography, product and corporate branding, wayfinding and signage, and modern editorial headlines. Its clear shapes and even stroke weight also make it a dependable choice for short to medium-length text in brochures, decks, and marketing pages where a contemporary sans is needed.
The tone is neutral and contemporary, leaning friendly due to its rounded bowls and uncomplicated letterforms. It reads as practical and dependable rather than expressive, giving layouts a calm, uncluttered feel.
The design appears intended as a versatile, modern-purpose sans prioritizing clarity and consistency. Its geometric underpinnings and restrained detailing suggest a focus on broad usability across digital and print applications while maintaining a mildly approachable character.
The numerals are bold and simple with smooth curves (notably the 2, 3, 5, 8, and 9) and a clean, circular 0. Diacritics and punctuation aren’t shown, but the sample text indicates solid readability at larger text sizes with clear word shapes.