Sans Other Ilro 7 is a very bold, very wide, high contrast, italic, normal x-height font.
Keywords: sports branding, racing graphics, game titles, posters, logos, aggressive, futuristic, sporty, mechanical, energetic, speed cue, impact display, tech feel, branding punch, angular, slanted, square-cut, compact, stencil-like.
A sharply slanted, angular display sans with squared curves and cut-in counters. Strokes are built from flat planes with crisp corners and wedge-like terminals, producing a faceted, engineered look. The letterforms feel compact and tightly drawn despite their broad footprint, with frequent notches and internal cutouts that create a pseudo-stencil rhythm. Numerals and capitals are especially blocky and aerodynamic, with consistent diagonal stress and a strong forward motion across the set.
Best suited for short, prominent text such as esports and sports identities, racing-themed graphics, game and film titles, posters, and punchy packaging callouts. It can also work for tech or sci‑fi UI-style headings where a mechanical, forward-leaning aesthetic is desired, but it is most effective when given room to display its cut-in details at larger sizes.
The overall tone is fast, forceful, and high-impact, evoking motorsport graphics, sci‑fi interfaces, and action-oriented branding. Its hard edges and sliced details add a technical, tactical feel, while the persistent slant keeps the voice energetic and assertive.
The design appears intended to deliver speed and impact through a consistently slanted, angular construction, using carved counters and blunt terminals to suggest machinery and motion. Its emphasis is on strong silhouette and attitude rather than quiet neutrality, making it a purposeful display face for attention-grabbing typographic moments.
The most distinctive trait is the repeated use of angled incisions and rectangular apertures that make counters feel carved rather than drawn, helping the design read as industrial and performance-driven. Spacing in the samples supports headline use, where the sharp silhouettes and diagonal rhythm are the primary visual message.