Slab Contrasted Urgu 3 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Clarendon' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, editorial, posters, packaging, branding, heritage, authoritative, robust, bookish, readable impact, print authority, classic voice, sturdy tone, slab serifs, bracketed, ball terminals, soft joins, compact counters.
This typeface features sturdy slab-like serifs with noticeable bracketing and softened joins, giving the letterforms a carved, print-oriented feel. Strokes are heavy with moderate modulation, and the serifs read as broad, blocky terminals rather than hairlines. Uppercase forms are broad and stable, while lowercase shows rounded details and occasional ball terminals (notably in forms like g and j), contributing to a slightly warmer texture. Numerals are similarly weighty and highly legible, with traditional shapes and pronounced terminals that keep their presence in text and display settings.
Well suited for bold headlines, magazine and newspaper-style layouts, and poster typography where strong serifs and a dense texture help maintain impact. It can also support branding and packaging that aims for a traditional, trustworthy tone, especially when a sturdy, print-like presence is desired.
The overall tone is traditional and assertive, evoking editorial and institutional typography with a confident, grounded voice. Its strong slabs and compact interior spaces give it a no-nonsense authority, while the rounded terminals add a subtle friendliness that keeps it from feeling overly rigid.
The design appears intended to combine the firmness and clarity of slab-serif construction with a slightly softened, traditional detailing, producing a readable, high-impact face that feels at home in editorial and display typography.
The text sample shows a dark, even color on the page and a steady rhythm across words, with distinctive slab terminals that remain visible at larger sizes. Several glyphs lean toward classic print conventions (e.g., the two-storey a and the strongly structured uppercase), reinforcing a familiar, bookish character.