Sans Normal Irdi 3 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logo, kids media, playful, chunky, friendly, retro, soft, playfulness, approachability, impact, branding, retro charm, rounded, bouncy, bulbous, compact, cartoonish.
This typeface is built from heavy, rounded shapes with smooth terminals and generous corner radii. Strokes appear consistently thick, producing a dense, even color, while counters are relatively small and often circular or teardrop-like. The overall silhouette leans toward soft, inflated forms with subtle notches and pinch points in places (notably in joins and diagonals), giving letters a lively, hand-shaped feel despite the clean construction. Lowercase forms are compact and sturdy, with single-storey "a" and "g," short extenders, and pronounced round dots on "i" and "j." Numerals follow the same bubbly geometry, with a simple, legible "1" and round, weighty curves throughout.
This font is well suited for short, high-impact typography such as headlines, posters, social graphics, packaging, and playful brand marks. It can also work for labels, stickers, and display copy where a friendly, bold voice is desired. For extended text blocks, it performs best at larger sizes with generous line spacing.
The font communicates a cheerful, approachable tone with a distinctly fun, poster-like presence. Its puffy, rounded construction feels friendly and slightly nostalgic, evoking casual signage, kids’ media, or lighthearted branding. The bold shapes and compact counters add a touch of punch and humor, making it attention-grabbing without feeling sharp or formal.
The design appears intended as a rounded, high-impact display sans that prioritizes warmth and personality over neutrality. Its consistent heaviness, soft terminals, and bouncy silhouettes suggest it was drawn to be instantly recognizable and to deliver a fun, approachable voice in branding and promotional settings.
In the sample text, the dense stroke weight and small apertures make spacing and word shapes feel chunky and compact, especially in long paragraphs. The most comfortable use will typically be at larger sizes where the rounded counters and interior details have room to breathe, and where its distinctive soft silhouettes can carry the visual identity.