Sans Normal Irlu 3 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, kids, branding, playful, friendly, retro, chunky, bouncy, impact, approachability, whimsy, nostalgia, informality, rounded, soft, blobby, cartoony, compact.
A heavy, rounded sans with soft corners, inflated curves, and slightly irregular, hand-cut rhythm. Counters are generous and mostly circular, while terminals tend to be blunt or subtly tapered, giving strokes a molded, rubbery feel. Uppercase forms are broad and blocky with smooth, continuous bowls; lowercase maintains a sturdy, compact structure with simple, single-storey constructions and prominent dots on i/j. Numerals echo the same bulbous geometry, favoring thick joins and stable silhouettes that read best at larger sizes.
Well suited to headlines, display copy, packaging, stickers, and playful branding where a bold, friendly voice is needed. It also fits children’s materials and casual event graphics, and can work for short UI labels or badges when set with ample size and spacing.
The overall tone is cheerful and informal, with a cozy, cartoon-like warmth. Its buoyant shapes and uneven, humanized spacing suggest a retro sign-painting or kids-and-crafts sensibility, making text feel approachable and energetic rather than strict or technical.
The font appears designed to deliver maximum impact with a soft, approachable character—combining sturdy, high-ink shapes with rounded geometry and a lightly hand-made bounce for attention-grabbing display typography.
The design’s strong ink presence and rounded joins create clear word shapes, but the tight interior detailing and expressive proportions can make long passages feel dense at smaller sizes. It performs particularly well where punchy silhouettes and a friendly voice are more important than neutral readability.