Sans Normal Beguk 3 is a bold, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, labels, condensed, retro, playful, friendly, quirky, space-saving, display impact, friendly tone, retro flavor, rounded, soft corners, tall, compact, bouncy.
A tall, tightly spaced sans with compact letterforms and softly rounded terminals. Strokes are consistently heavy and even, with minimal modulation and slightly squarish curves that keep counters small and focused. The proportions favor height over width, giving caps and lowercase a slim, vertical stance; curves on letters like S, C, and G feel gently pinched and controlled rather than fully geometric. Numerals follow the same condensed rhythm with sturdy forms and simplified interior spaces.
Best suited to headlines and short text where a compact, attention-getting texture is useful. The narrow footprint works well for posters, packaging, labels, and logo wordmarks that need to fit more characters into limited space while maintaining a bold, friendly presence.
The overall tone is lively and approachable, with a subtle vintage display feel. Its condensed build and rounded finishing details create a quirky, friendly voice that reads energetic and informal without becoming chaotic.
The design appears intended as a condensed display sans that balances efficiency with personality. Its uniform stroke weight and rounded finishing suggest a goal of strong readability at larger sizes while projecting a playful, slightly retro character.
Round letters maintain a consistent narrow oval construction, while diagonals (such as in V, W, X, and Y) are strong and straight, reinforcing a crisp vertical rhythm. The lowercase shows straightforward, single-storey constructions where applicable and keeps a steady baseline presence, helping text remain legible despite the tight proportions.