Sans Superellipse Etlom 10 is a bold, very narrow, low contrast, italic, normal x-height font visually similar to 'PODIUM Sharp' by Machalski; 'Goudar HL' by Stawix; 'Palo' by TypeUnion; and 'Cervino', 'Kapra Neue', and 'Kapra Neue Pro' by Typoforge Studio (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, wayfinding, sporty, urgent, modern, compact, industrial, space saving, high impact, speed, modern utility, display emphasis, condensed, forward-leaning, rounded corners, superelliptic, tight spacing.
A compact, forward-leaning sans with tall proportions and tightly managed sidebearings. Strokes are heavy and largely uniform, with rounded-rectangle (superelliptic) curves shaping counters and terminals rather than sharp geometric circles. Joins and curves feel reinforced and slightly squared-off, giving letters a sturdy, engineered silhouette. The overall rhythm is narrow and vertical, with consistent stroke behavior across uppercase, lowercase, and numerals for a cohesive, punchy texture in text.
Best suited to headlines and short bursts of copy where dense, high-impact typography is needed—posters, sports and event branding, product packaging, and attention-grabbing labels. It can also work for bold UI callouts or wayfinding-style applications where space is limited and a fast, directional voice is desirable.
The tone is energetic and assertive, with a compressed, slanted stance that reads fast and purposeful. Its rounded-rect geometry adds a contemporary, utilitarian feel—more performance-oriented than friendly—evoking speed, signage, and technical branding.
The design appears intended to deliver maximum impact in minimal horizontal space while keeping forms contemporary through superelliptic rounding. The combination of compact width, strong weight, and forward slant suggests a focus on motion, urgency, and high visibility in display settings.
Uppercase forms emphasize straight stems and compact bowls, while lowercase maintains the same robust construction with simplified apertures and counters that stay open enough for quick recognition. Numerals follow the same condensed, reinforced logic, producing a uniform color in mixed alphanumeric settings.