Sans Normal Bulew 21 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Cumhuriyet' by Fontuma (names referenced only for comparison).
Keywords: ui text, product design, editorial, wayfinding, presentations, clean, neutral, modern, friendly, practical, clarity, neutrality, modern utility, everyday readability, geometric, rounded, open apertures, balanced, crisp.
A clean sans with largely geometric construction and smooth, rounded curves paired with straight-sided stems. Stroke endings are mostly square-cut, producing a crisp, contemporary feel. Counters are generous and forms stay open, supporting clarity; round letters (O, C, G) read as near-circular while verticals remain steady and even. Lowercase proportions are straightforward with simple, single-storey forms (notably a and g) and minimal ornamentation, creating a calm, consistent rhythm in text.
This font fits interface and product contexts where clarity and a tidy, contemporary look are priorities. It should perform well in editorial layouts, reports, and presentation decks, and it can also suit signage/wayfinding thanks to its open forms and unembellished structure.
The overall tone is neutral and modern, with a quietly friendly character that comes from its rounded geometry and open shapes. It feels utilitarian without being cold, suitable for designs that need to stay clear and unobtrusive.
The design appears intended as a general-purpose, modern sans that prioritizes clean geometry, legibility, and a restrained personality. Its simplified letterforms and open counters suggest a focus on dependable everyday typography for both display and text settings.
The numerals appear simple and workmanlike, with clear differentiation and a straightforward, sign-friendly silhouette. Uppercase and lowercase share a consistent design logic, keeping the family’s voice cohesive across headings and copy.