Sans Other Ismul 12 is a bold, narrow, low contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, kids, branding, playful, quirky, friendly, handmade, retro, expressive display, friendly tone, handmade feel, retro charm, rounded, bouncy, cartoonish, irregular, soft.
A compact, heavy sans with softly rounded corners and subtly irregular contours that feel drawn rather than strictly constructed. Strokes maintain an even, low-contrast weight, while many letters show gentle curvature or slight leaning in their verticals, creating a bouncy baseline rhythm. Counters are relatively small and closed-up in places, with simplified forms and occasional asymmetries that add character. Overall spacing feels tight and energetic, and the varied letter shapes produce a lively texture in words.
Best suited for short to medium-length display settings such as posters, packaging, logos, and attention-grabbing headlines where a friendly, quirky voice is needed. It can also work well for children’s materials and casual branding, especially at larger sizes where the rounded details and irregular rhythm can be appreciated.
The font reads as cheerful and informal, with a mischievous, offbeat tone. Its uneven, hand-touched shapes soften the weight and keep the overall color from feeling rigid or industrial. The result is approachable and humorous, with a light retro/cartoon sensibility.
The design appears intended to deliver a bold, approachable display sans with a handmade, characterful cadence. Its simplified shapes and gentle irregularities prioritize personality and warmth over strict neutrality, aiming to stand out in expressive branding and editorial titling.
Capitals and lowercase share the same chunky, rounded construction, which helps maintain a consistent voice across mixed-case settings. Numerals match the letterforms with similarly softened terminals and slightly idiosyncratic silhouettes, supporting display use where personality is desirable.