Sans Normal Afdem 11 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: branding, headlines, ui labels, posters, signage, sporty, dynamic, modern, technical, clean, modernization, clarity, momentum, utility, neutrality, geometric, oblique, rounded, monoline, open apertures.
A geometric sans with a consistent monoline stroke and an oblique (italic) posture. Letterforms favor broad, open curves and smooth, circular counters, with rounded joins and clean terminals. The caps are compact and sturdy, while the lowercase keeps a straightforward, contemporary construction; bowls and arcs read as ellipse-driven, and apertures remain relatively open for clarity. Figures are simple and utilitarian, matching the same even stroke and slanted rhythm, with a plain, readable zero and straightforward angular forms for 4 and 7.
This font suits modern branding, advertising headlines, and short-to-medium text where a sense of speed and clarity is desirable. Its open, geometric forms and steady oblique rhythm also make it a good fit for UI labels, dashboards, and signage that benefits from clean shapes and quick recognition.
The overall tone feels energetic and contemporary, driven by the steady slant and wide, open shapes. It suggests motion and efficiency—clean and functional rather than expressive or decorative—making it feel at home in modern, performance-oriented settings.
The design appears intended to deliver a neutral, geometric sans voice with built-in forward motion. It aims for dependable legibility and a modern, technical aesthetic, balancing smooth curves with crisp, uncomplicated construction for versatile display and interface use.
The slant is pronounced enough to create a strong forward momentum without distorting proportions, and the spacing appears generous, helping the oblique forms stay legible in continuous text. Curves remain smooth and uniform, giving the typeface a cohesive, engineered feel across letters and numerals.