Serif Normal Jumag 13 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: editorial, magazines, book covers, headlines, branding, elegant, refined, classic, formal, refinement, prestige, editorial clarity, classic revival, hairline serifs, vertical stress, crisp, high-waisted, sculpted.
A high-contrast serif with sharp, hairline terminals and pronounced thick–thin modulation. The drawing leans on vertical stems and fine, bracketed serifs that stay crisp at the joins, producing a polished, print-oriented rhythm. Proportions feel traditionally bookish with a relatively contained x-height, while capitals read tall and stately. Curves are smooth and controlled (notably in C/O/Q), and the lowercase shows compact counters and tidy, calligraphic-feeling details in forms like a, e, and g.
Well suited to editorial layouts, magazine typography, and book cover titling where contrast and refinement are desired. It can also support premium branding and packaging, and works effectively for headlines and short passages where its delicate hairlines and formal rhythm can be appreciated.
The overall tone is sophisticated and cultivated, with a distinctly editorial and fashion-forward polish. Its contrast and delicacy suggest formality and prestige rather than casual utility, giving text a poised, premium voice.
The design appears intended to deliver a contemporary take on a classic, high-contrast text serif: elegant, sharply finished, and optimized for sophisticated editorial voice, with enough regularity and restraint to remain readable in paragraphs while still feeling display-ready.
The numerals follow the same contrasty, old-style sensibility with tapered strokes and fine finishing, keeping the set cohesive. The “j” and “y” show gently sweeping descenders, and the “Q” carries a refined tail treatment, reinforcing the classical, display-leaning character even in running text.