Sans Normal Ollat 15 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Fabrikat Normal' by HVD Fonts, 'JH Oleph' by JH Fonts, 'Helia Core' by Nootype, 'Maglith Grotesk' and 'Mersh' by Sign Studio, and 'Hoxton North' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, direct, utilitarian, impact, clarity, modernity, robustness, geometric, rounded, compact, blocky, high impact.
A heavy, geometric sans with broad, rounded curves and sturdy, straight-sided joins. Stroke weight stays consistent across letters, giving a solid, even color on the page. Counters are relatively tight and apertures are somewhat closed, which reinforces a compact, punchy rhythm, especially in the lowercase. The lowercase shows a single-storey “a” and “g,” with simple, workmanlike forms and short terminals; figures are similarly robust and designed to hold up in large, bold settings.
This font is best used where you want immediate impact: headlines, hero copy, posters, and branding marks. Its sturdy construction also suits packaging, labels, and signage where forms need to remain clear under printing constraints or at a distance. For longer passages, it works best in short bursts such as pull quotes, subheads, and UI emphasis.
The tone is assertive and contemporary, with a friendly bluntness rather than elegance. Its dense shapes and simplified construction read as practical and no-nonsense, while the round geometry keeps it approachable. Overall it feels suited to bold statements and straightforward messaging.
The design appears intended to deliver a bold, contemporary sans voice with geometric clarity and dependable consistency. It prioritizes strong silhouette and uniform stroke weight for high-impact display use, while keeping forms simple and familiar for broad applicability.
In text, the face produces a strong typographic “wall” with minimal modulation, so spacing and line breaks become important for readability at smaller sizes. The uppercase is especially impactful and poster-like, and the numerals match the letterforms in weight and presence for consistent emphasis in headlines and labeling.