Sans Normal Ogra 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra; 'Realgar' by Emtype Foundry; 'Cogenta', 'Cogenta', and 'Cogenta Text' by SRS Type; and 'Manifestor' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, bold, impact, approachability, modernity, clarity, geometric, rounded, chunky, compact, clean.
This typeface is built from sturdy, rounded forms with a strong geometric backbone and generous internal counters. Curves are smooth and full, while terminals and joins stay clean and largely blunt, giving the letters a solid, blocky presence without feeling rigid. Uppercase proportions read broad and stable, and the lowercase keeps a clear, simple construction with prominent bowls and straightforward stems. Numerals follow the same robust geometry, with open, legible shapes and a consistent, heavy rhythm across the set.
It performs best where impact and quick recognition matter, such as headlines, posters, brand marks, packaging, and short callouts. The rounded, geometric construction also suits UI banners and signage where a friendly but assertive tone is desired.
The overall tone feels upbeat and approachable, combining the authority of heavy strokes with the friendliness of rounded geometry. It projects a contemporary, energetic voice that leans more toward playful confidence than formal restraint.
The design appears intended to deliver maximum visual presence with a clean, contemporary silhouette, pairing geometric roundness with sturdy strokes for high-impact display typography that still reads as approachable in short text.
Spacing and silhouette weight create a strong, even texture in paragraphs, especially in all-caps or display settings. The round letters (like O/C/G) anchor the family’s character, while diagonals (such as in K/V/W/X/Y) add punchy angular accents that keep the texture lively.