Sans Normal Ombor 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Interval Next' by Mostardesign, 'Fact' by ParaType, 'Aksen' by Tokotype, 'Nuno' by Type.p, and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, clean, pragmatic, readability, modernity, approachability, impact, geometric, rounded, sturdy, open, neutral.
This is a heavy, rounded sans with broad proportions and smooth, low-modulation curves. Bowls and counters are generous and fairly circular, while joins and terminals stay clean and unembellished. The overall rhythm is stable and even, with clear internal spacing and a straightforward, utilitarian construction; round letters like O/C/S read soft and full, while straight-sided forms (H, N, E) keep a solid, blocky stance. Numerals match the letterforms in weight and width, with simple, highly legible shapes suited to display use.
It performs best in headlines, posters, and prominent UI or signage where a strong, readable sans is needed. The wide, weighty shapes and generous counters also suit branding and packaging that want an approachable, contemporary feel while staying highly legible at a distance.
The tone is modern and assertive without feeling aggressive, combining a friendly roundness with a no-nonsense solidity. It feels contemporary and approachable, with a clean voice that works well for straightforward messaging and bold brand statements.
The likely intention is a modern, broadly usable display sans that prioritizes immediate readability and a friendly, confident presence. Its rounded geometry and consistent stroke behavior suggest it was drawn to deliver a cohesive, contemporary texture across both uppercase and lowercase in short-to-medium text settings.
The design emphasizes clarity through open apertures and large counters, helping it hold up in dense settings. Curved forms are notably smooth and consistent, giving text a cohesive, polished texture at larger sizes.