Sans Normal Utbid 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Taz' by LucasFonts (names referenced only for comparison).
Keywords: ui labels, branding, packaging, posters, social graphics, friendly, casual, approachable, lively, modern, friendly emphasis, readability, modern tone, softened forms, rounded, humanist, soft, open, flowing.
This typeface is a rounded, italic sans with smooth, continuous curves and a consistent, low-contrast stroke. Forms lean forward with a gentle, humanist rhythm rather than a rigid geometric construction, showing open counters and softly tapered joins. Terminals are clean and slightly softened, and the overall spacing feels even and readable, with characters maintaining a calm, cohesive texture in text. Figures are straightforward and lining in feel, matching the letterforms’ simple, rounded construction.
It works well for user interfaces, short paragraphs, and headings where a friendly italic voice is desired without resorting to script-like forms. The rounded construction and open counters make it a good fit for brand messaging, packaging, posters, and social or marketing graphics that benefit from an approachable, modern tone.
The overall tone is warm and personable, with an easygoing slant that adds motion and informality. Its rounded shapes and open forms give it a friendly, conversational presence suitable for contemporary, people-centric communication.
The design appears intended as a readable, contemporary italic sans that balances informality with practical clarity. By combining rounded shapes, modest stroke modulation, and a consistent forward slant, it aims to provide a welcoming emphasis style for everyday communication.
The italic angle is steady across capitals and lowercase, and the design favors clarity over sharp detail, helping it stay legible at moderate sizes. The set maintains a consistent visual color, with curves and bowls doing most of the stylistic work rather than pronounced terminals or high contrast.