Serif Normal Ohbuj 10 is a bold, normal width, medium contrast, upright, short x-height font visually similar to 'Cheltenham' by Bitstream, 'Cheltenham Old Style SB' by Scangraphic Digital Type Collection, and 'Daito' by insigne (names referenced only for comparison).
Keywords: editorial, book text, headlines, packaging, branding, traditional, bookish, sturdy, authoritative, warm, readability, editorial staple, classic tone, strong texture, approachability, bracketed serifs, rounded terminals, ball terminals, soft curves, compact.
A sturdy serif with pronounced bracketed serifs and gently rounded joins that keep the letterforms feeling soft rather than sharp. Strokes show modest contrast and a confident, even color, with slightly tapered arms and subtly flared terminals in places. Proportions lean compact with a relatively short x-height and full, rounded bowls; counters stay open enough to remain readable at text sizes. The numerals and capitals read strong and stable, with classic, slightly oldstyle-like shaping and restrained detailing.
Well suited to editorial typography such as books, essays, and long-form reading where a strong serif voice is desired. It also performs well for headlines and subheads, producing an authoritative presence with a classic feel. The robust shapes can translate nicely to packaging and traditional branding where warmth and credibility are priorities.
The overall tone is traditional and bookish, with a calm authority suited to editorial settings. Its softened serifs and rounded curves add warmth, making it feel approachable despite its weighty presence. The texture suggests reliability and familiarity rather than trend-driven stylization.
The design appears intended as a conventional, dependable serif for general-purpose reading, balancing sturdiness with softened detailing. Its compact proportions and consistent texture suggest a focus on producing a solid, legible page color across paragraphs while still offering enough character for display use.
Round dots and ball-like terminals appear in several lowercase forms, adding a subtle, friendly sparkle in text. The rhythm in the sample paragraph is dense and consistent, producing a solid typographic “page color” that supports emphasis through size and weight rather than dramatic contrast.